Start with the profile
NAP (name, address, phone) must match your website. Categories and services should reflect what you sell, not only what you like to list.
On-site alignment
Service pages, internal links, and clear location signals help Google connect your site to the map pack.
Reviews and Q&A
A steady, authentic review flow beats one-time spikes. Respond professionally—future customers read them.
Measure calls, not just rankings
Track phone and form actions so you can tie SEO work to revenue-relevant outcomes.