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More calls. Less slow months.

Small business web design that turns visitors into calls

We build fast, mobile-ready websites and manage your local SEO and Google Business Profile so contractors and home service businesses get more calls—not more dashboards.

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Sound Familiar?

Your Website Isn't
Working For You.

Most local service businesses lose customers every single day because of these common problems. We've seen it hundreds of times — and we know exactly how to fix it.

Local competitors ranking above your business on Google

Competitors Rank Above You

They show up on Google. You don't. Every day that continues, they're taking your customers.

Outdated contractor website losing customer trust

Your Site Looks Like 2010

Customers judge you in 3 seconds. An outdated site says "we don't care about quality."

Google Ads sending traffic to a website that does not convert

Ads That Don't Convert

Sending paid traffic to a bad website is like pouring water into a bucket with holes.

Business invisible in Google Maps local pack results

Invisible on Google Maps

If you're not in the map pack, you're invisible to people searching "[service] near me."

Contractor working on site

We've Helped 300+ Local Businesses
Fix These Exact Problems.

From HVAC and plumbing to remodelers, roofers, med spas, and auto shops—if customers find you on Google and call, we know how to get your phone ringing.

See Our Results →
The Transformation

The Difference Is
Night And Day.

Here's what changes when you work with us.

Invisible, Ignored,
Losing Money

✕ Before Icebreaker
  • ✕ No system — everything is manual
  • ✕ Calls and estimate requests slip through the cracks
  • ✕ Customers don't trust your online presence
  • ✕ Competitors show up first on Google
  • ✕ 5–10 calls a month (if that)

Booked, Trusted,
Growing Fast

✓ After Icebreaker
  • ✓ 40–60+ calls a month
  • ✓ Top 3 in Google Map Pack
  • ✓ Professional brand that wins trust instantly
  • ✓ Every call and web form gets followed up
  • ✓ After-hours answering and simple follow-up in place
Our Work

Recent
Case Studies

A sample of websites and brands we've built for clients — each project links to the full case study.

View Full Portfolio →
DNA Travel – WordPress/Elementor Travel Agency Website

DNA Travel
E-accounts – WordPress/Elementor Online Accounting Website

E-accounts
MinervaCreative – Webflow Brand Design Website

Minerva Creative
Total Commercial – WordPress/Elementor Facility Management Website

Total Commercial
Voicari – WordPress/Elementor Voice AI Website

Voicari
Wepleia – WordPress/Elementor Event Management Website

Wepleia
View Full Portfolio →
How It Works

Simple. No Surprises.

Three steps to a website that actually works for your business.

Business owner filling out an application form
01
Step 1

You Apply

Fill out a short form telling us about your business. We review every application and only move forward with businesses we know we can help.

  • ✓ Takes less than 60 seconds
  • ✓ No commitment required
  • ✓ We'll tell you honestly if we can help
Team building a website on laptop
02
Step 2

We Build It

We create your new website and set up your local SEO. You approve everything before it goes live.

  • ✓ Custom design, not templates
  • ✓ Mobile-first, fast loading
  • ✓ SEO built in from day one
Contractor on the phone in his work truck
03
Step 3

You Get Calls

Your phone rings more. You show up on Google. You stop losing customers to competitors.

  • ✓ More calls, more jobs booked
  • ✓ Top 3 in Google Map Pack
  • ✓ Monthly reporting you can understand
FAQ

Straight Answers.
No Runaround.

Ongoing marketing starts at $499/month. That’s a fit when you already have a decent site and mainly need Google visibility, your Business Profile, and reviews handled consistently.

If you need a new or rebuilt website, Google Ads, after-hours call answering, or several services bundled, we quote based on your market and scope after a short audit—most full programs are higher than the entry tier, and we’ll spell out exactly what’s included before you sign anything. One-time website projects are priced separately.

No hidden fees, and we don’t ask for a long lock-in contract.

You get real work on the things that drive calls—not a vague “marketing report.” That usually includes your website (updates and fixes), Google Business Profile (posts, categories, photos, Q&A), local SEO on your site, and a review system so happy customers actually leave them.

Each month we send a simple summary: what we changed, how you’re showing up on Google, and call/form trends when tracking is in place. If you’re on ads or after-hours call coverage, that’s managed and reported in plain English too.

It depends what we’re fixing first. A new website is typically live in 2–3 weeks after we have your info and approvals. Google Ads can drive calls within days once the site and tracking are ready.

Organic Google (map pack and search rankings) is slower—plan on 60–90 days to see meaningful movement in competitive trades, sometimes sooner in smaller markets. We’ll be straight with you about your area in the free audit so you’re not guessing.

Not much—you’re running jobs, not sitting in dashboards. Plan on one kickoff call (about an hour) so we understand your services, service area, and how you want the phone answered. After that, quick check-ins when we need photos, approvals, or access to your Google listing.

Most owners spend under an hour a month with us once things are running. We don’t dump homework on you; we do the work and show you what changed.

Usually, yes—that’s most of our clients. We start with a free audit of your site, Google Business Profile, and how you compare to competitors on the map.

Sometimes you need a full rebuild (slow mobile site, wrong service pages, no click-to-call). Sometimes it’s smaller fixes plus ongoing SEO and reviews. We’ll tell you which before you spend a dollar—we’d rather fix what’s broken than sell you a new site you don’t need.

Fair question—we hear it every week. A lot of agencies sell packages and disappear behind dashboards. We focus on what you can actually check: Does the site look right on your phone? Is the Google listing complete? Are reviews coming in? Are more people calling?

No year-long contract. Month-to-month once work starts. If calls and visibility aren’t moving in the right direction, you shouldn’t keep paying us—we’d rather earn it than talk you into staying.

Yes. Website-only is a fixed project (quoted after the audit). SEO / Google-only starts at $499/month if your site is already in reasonable shape.

That said, a pretty site nobody finds—or a strong Google presence sending people to a bad site—leaves money on the table. Most owners end up doing both; we can phase it if budget is tight (site first, then visibility, or the other way around if the site is fine).

Most of our clients are local businesses where customers search Google and call—contractors, remodelers, HVAC, plumbing, electrical, roofing, landscaping, garage doors, cleaning, auto repair, med spas, and similar trades.

We also work with other models when the goal is clear: more visibility, more inquiries, and a site that converts. Apply below and we’ll tell you honestly what we’d recommend for your business.

Apply To Work
With Us.

We only take on a limited number of new clients each month. Fill out the short form below and we'll let you know if you're a good fit — no pressure, no obligation.

Roman — Co-founder & Head of Growth, Icebreaker Agency
Roman
Co-founder & Head of Growth

Apply Now

Takes 60 seconds. We'll review your application and reach out within 24 hours.

Limited spots available.

Helpful Resources

Check Out Our
Top Resources

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Why Emergency Service Businesses Need a Fast, Mobile-First Website
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Why Emergency Service Businesses Need a Fast, Mobile-First Website

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