E-commerce Store for NFT brand

INDUSTRY
E-Commerce| Crypto
LOCATION
London, United Kingdom
INVOLVEMENT
UI/UX Design Web Development
TIME FRAME
4 Months

Client: WhiteKnights

Emerging from the innovative space of NFTs, WhiteKnights is not just another player in the market. They have crafted unique NFT tokens and built a thriving community around them. With a clear vision, they allow this community to monetize their work using print-on-demand, bridging the gap between digital art and tangible merchandise.


Challenge

  • Design Cohesiveness: WhiteKnights’ aim was to create a website that resonated with the illustrations and essence of their tokens, ensuring a cohesive user experience.
  • Integration Needs: The website not only needed to represent the brand but also required seamless integrations with platforms like OpenSea and print-on-demand providers, like Printful and subsequently, Printify.
  • E-Commerce Capabilities: A core functionality of the website was to facilitate the sale of merchandise derived from their graphic assets, requiring a robust e-commerce solution.

Solution

  • Design Iterations on Figma: Starting the project, we faced a few challenges in aligning with the client’s vision. After a series of iterations on Figma, we arrived at a design that the client was elated with. This design was complemented with custom animations, enhancing the user experience.
  • Transition to WordPress with Elementor and WooCommerce: To ensure ease of management and flexibility, we transitioned the site to WordPress, employing Elementor Theme Builder and WooCommerce for its e-commerce capabilities.
  • Platform Integration: Beyond design and development, we integrated their OpenSea profile into the website. For the print-on-demand requirements, we first integrated with Printful. However, upon the client’s feedback, we transitioned to Printify to better suit their needs.

Results

WhiteKnights now possesses a dynamic website that truly represents their brand’s essence. With smooth integrations and a seamless e-commerce experience, they can effectively serve their community and customers. The website’s design, combined with its functionalities, encapsulates their vision, and they are pleased with the outcome. Our collaboration extended beyond just design and development; we also ensured that the client was well-versed in managing and updating their platform.


Services we provided
UI/UX Design Web Development
Tools & Technologies used

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