Client: Solo Spirits

Originating in Budapest, Hungary, Solo Spirits emerged a few years ago as a fresh face in the alcoholic beverage industry. Not only do they produce a distinctive line of alcoholic drinks and cocktails, but they also maintain partnerships with multiple beverage companies, offering a diverse range of products.

Challenge

• Outdated Website Design: Solo Spirits’ old website, designed many years prior, failed to encapsulate the essence and vibe of the brand. With a misaligned brand identity online, the company found it challenging to establish its footing in the competitive market.
• Inflexible CMS: Hosted on a restrictive CMS, the website presented numerous challenges in terms of editing and updates. This inflexibility became a hindrance for their marketing endeavors and posed challenges for future expansions.

Solution

• Rebranding and Web Design: Initiating the project with an emphasis on brand identity, we embarked on the design phase using Figma. Presenting multiple front-page mockups, we received approval and proceeded with wireframing the rest of the pages. This design-focused approach ensured that the website accurately reflected Solo Spirits’ brand ethos.
• Transition to WordPress with Elementor: To enhance the editing experience and provide a more user-friendly backend, we transitioned the site to WordPress, employing Elementor Theme Builder. This change facilitated ease of updates for the marketing team while offering the flexibility they desperately sought.
• E-Commerce Integration: Responding to the brand’s evolving needs, we later integrated e-commerce functionalities into the site. This transition from a catalog-focused site to an e-commerce platform allowed Solo Spirits to retail their beverages directly, enhancing their business model.

Results

Solo Spirits now boasts a contemporary website that mirrors its brand identity and caters to its business needs. With a responsive design and e-commerce capabilities, the site serves as an effective platform for both brand promotion and sales. Pleased with the outcome, Solo Spirits continues to engage us for maintenance, design, and development tasks, fortifying our long-standing collaboration.