Client:
Cerebri.ai is an enterprise-level SaaS company that provides advanced analytics solutions for large corporations, specifically targeting those with annual travel expenditures over $500,000. They specialize in transforming complex data into actionable insights, enhancing decision-making processes for their clients.
Challenge:
- Software Usability: The initial challenge was to redesign over 30 screens of their analytics software to improve user experience, particularly focusing on complex data visualization for easier data understanding and navigation.
- Marketing Presence: Following the software redesign, the challenge extended to revitalizing their marketing website to align with the new software interface and enhance user engagement.
Solution:
- Software Redesign: Employed a user-centered approach using Figma to overhaul the Cerebri.ai software interface, focusing on clarity, usability, and enhanced visual data representation to ensure clients could easily access and interpret complex analytics.
- Marketing Site Overhaul: Post-software redesign success, we transitioned to reimagining their marketing site. Initiated with multiple design concepts in Figma, finalized in collaboration with Cerebri.ai, then meticulously crafted and implemented the full website design using Webflow, ensuring brand consistency and improved user experience.
- Ongoing Support and Marketing Enhancement: Continuously working with Cerebri.ai, providing support for their marketing initiatives, including webinar thumbnail creation and regular website maintenance, fostering a strong, ongoing partnership.
Results:
The collaboration significantly enhanced Cerebri.ai’s software usability and marketing effectiveness, resulting in a highly satisfied client who values the continuous support and expertise provided. The redesigned software and website have improved client engagement and facilitated easier access to vital analytics, reinforcing Cerebri.ai’s position in the market and continuing to foster a successful, ongoing partnership.
