What we do

Getting more customers online isn’t complicated. It just has to be done right.

Most local businesses are losing customers online every single day — not because their service is bad, but because their digital presence isn’t working. The good news: it’s fixable. Here’s everything we do to fix it.

Step 1

Build the foundation

Before anything else, you need two things working: a website that converts, and a Google presence that gets you seen. These are non-negotiable for any local business.

WEBSITE DESIGN

Look like the business you are

Customers are judging your business in 3 seconds. An outdated site — or no site — loses them before they ever call.

THE RESULT

A website you’re proud to send customers to — one that actually brings them in.

Customers are judging your business in 3 seconds. An outdated site — or no site — loses them before they ever call.

We build clean, fast, mobile-first websites designed around one goal: getting you more calls. Every page, every button, every word is there for a reason.

✓ A site that works on every device (70%+ of your customers search on mobile)
✓ Fast load times — because slow sites get abandoned
✓ Click-to-call, contact forms, and booking integrations built in
✓ On-page SEO included as standard
✓ Live within 2–3 weeks

THE RESULT

A website you’re proud to send customers to — one that actually brings them in.

See website examples

Google Business Profile

Own your spot on Google Maps

When someone searches “plumber near me,” there are three businesses shown in the Map Pack before any website results. If you’re not one of them, you’re invisible.

THE RESULT

More map pack appearances. More calls from people actively looking for what you do.

When someone searches “plumber near me,” there are three businesses shown in the Map Pack before any website results. If you’re not one of them, you’re invisible.

We fully optimise your Google Business Profile — the single most important free tool for local businesses — and manage it on an ongoing basis so it keeps working.

✓ Complete profile setup and optimisation
✓ Service area and category configuration
✓ Weekly posts to signal activity to Google
✓ Review monitoring and response management
✓ Monthly performance report

THE RESULT

More map pack appearances. More calls from people actively looking for what you do.

Get your profile audited (free)

Step 2

Get in front of customers

Once your foundation is solid, we drive traffic to it — through organic search rankings and targeted paid advertising. This is where the phone starts ringing consistently.

Local SEO

Show up every time someone searches for what you do

Your competitors show up on page 1. You don’t. Every day that continues, they’re taking your customers.

THE RESULT

Steady, free traffic from people actively searching for your service — month after month.

Your competitors show up on page 1. You don’t. Every day that continues, they’re taking your customers.

Local SEO is the long game that pays off month after month — without paying for every click. We optimise your site and build your local authority so Google recommends you to customers in your area.

✓ Local keyword research specific to your trade and area
✓ On-page optimisation across your whole site
✓ Citation building — getting you listed consistently across directories
✓ Monthly ranking and traffic reports
✓ Ongoing content targeting the searches your customers make

THE RESULT

Steady, free traffic from people actively searching for your service — month after month.

Check your current rankings (free)

Google Ads

Get calls this week, not this quarter

SEO takes time. If you need leads now — or you’re in a competitive market — Google Ads is the fastest way to put your business in front of customers who are ready to buy.

THE RESULT

A consistent, predictable flow of inbound leads — with a clear cost per customer.

SEO takes time. If you need leads now — or you’re in a competitive market — Google Ads is the fastest way to put your business in front of customers who are ready to buy.

We build and manage Google Ads campaigns built specifically for local service businesses. No wasted spend. No vague metrics. You know exactly what each lead costs.

✓ Full campaign setup and keyword targeting
✓ Ad copy written for your trade and your market
✓ Geo-targeting to your exact service area
✓ Monthly optimisation and A/B testing
✓ Transparent reporting — cost per call and cost per form submission, not just clicks

THE RESULT

A consistent, predictable flow of inbound leads — with a clear cost per customer.

Get a free campaign review

Step 3

Turn every lead into a customer

Getting enquiries is one thing. Converting them into paying jobs is another. These services make sure no lead slips through the cracks — even when you’re on a job and can’t pick up the phone.

AI Receptionist

Answer every call. Book every appointment. Without lifting a finger.

62% of calls to local businesses go unanswered. Every missed call is a customer who called your competitor instead.

THE RESULT

Zero missed leads. More booked jobs. You focus on the work.

62% of calls to local businesses go unanswered. Every missed call is a customer who called your competitor instead.

Our AI voice agent answers your calls 24/7, qualifies leads, answers common questions, and books appointments directly into your calendar. It sounds natural. It works instantly. And it costs a fraction of a human receptionist.

✓ Custom AI voice agent trained on your business, your services, and your FAQs
✓ Lead qualification — it asks the right questions before booking
✓ Direct calendar integration for appointment booking
✓ Daily call summary reports sent to your phone
✓ Immediate escalation to you for urgent or complex calls

THE RESULT

Zero missed leads. More booked jobs. You focus on the work.

Book a demo

Reputation Management

More 5-star reviews. Without the awkward asking.

88% of people trust online reviews as much as personal recommendations. If you have fewer reviews than your competitors — or worse, unaddressed negative reviews — you’re losing jobs before anyone even calls you.

THE RESULT

A steady stream of new 5-star reviews that build trust and push you up in local rankings.

We build automated systems that ask your happy customers for reviews at exactly the right moment. And we monitor and respond to every review professionally, so your reputation stays clean.

✓ Automated review request flows via SMS and email
✓ Google and key platform monitoring
✓ Professional response management (we handle replies on your behalf)
✓ Negative review alerts and response support
✓ Monthly reputation report

THE RESULT

A steady stream of new 5-star reviews that build trust and push you up in local rankings.

Get a reputation audit (free)

CRM & Automation

Stop losing leads in your inbox

If you’re managing enquiries in text messages, emails, and memory — you’re losing jobs. Not because you’re disorganised, but because there’s no system.

THE RESULT

Every lead accounted for. Automatic follow-up. More jobs closed.

If you’re managing enquiries in text messages, emails, and memory — you’re losing jobs. Not because you’re disorganised, but because there’s no system.

We set up a simple, powerful CRM using GoHighLevel that captures every lead, follows up automatically, and gives you a clear pipeline — without adding hours of admin to your day.

✓ GoHighLevel CRM setup and configuration
✓ Lead capture from your website, calls, and ads — all in one place
✓ Automated follow-up sequences (SMS and email) that go out without you touching anything
✓ A clear pipeline view so you always know who needs a call back
✓ Training and ongoing support

THE RESULT

Every lead accounted for. Automatic follow-up. More jobs closed.

Book a free consultation

Where to start

Not sure where to start?

Most businesses we work with start in one of three places. Pick the one that sounds most like you:

“I just need a proper website”

Start with Website Design. We’ll build you something that works, looks professional, and sets you up for everything else.

See website packages

“My website is fine but nobody can find me”

Start with Local SEO + Google Business Profile. We’ll get you ranking in your area and showing up on the map.

See SEO packages

“I want the whole system — leads in, nothing falling through the cracks”

Go straight to our Full Stack package. Website, SEO, ads, reputation, and CRM — the whole engine.

See Full Stack

Or — get a free audit and we’ll tell you exactly what’s costing you customers and where to start.

Practice owner in front of Oak Street Dental

We’ve done this 300+ times.

We’ve worked with local businesses across trades and services — and we keep seeing the same pattern: when the basics are right online, the phone picks up.

“Before Icebreaker, I was getting maybe 2 or 3 enquiries a week. Now my phone rings every day. I wish I’d done this two years ago.”

Michael Hart

Owner · Oak Street Dental